1 result for author: Rick Lohr


Manliness in a techno-digital economy

There is a ubiquitous ad on television where a young man whistles for his wife’s Christmas gift, a dog comes running through the snow, and jumps into her arms. The wife then whistles and a new, big, pickup comes bounding out of the snow. The wife nods to the husband, yes, that’s your gift. He wraps himself around the truck in an emotional hug. What’s going on here? The wife is becoming attached to a sentient being. The dog responds to her affection. The husband is hugging a machine. It is a large machine that can enlarge his vision of himself as a man. Driving it will give him prestige and that macho feel of having a large machine at one’s ...